Kontera’s ContentLink

Kontera’s ContentLink is a double underlined contextually relevant keyword on a web page that upon mouse-over opens a small bubble like box that displays and links to an ad from one of Kontera’s advertisers.

When a visitor clicks the in text advertisement, they will be taken to the advertiser’s web site and the publisher will make money online. With ContentLink, advertisers reach their targeted audience on a Cost Per Click (CPC) basis.

Register here: http://www.kontera.com

Kontera

Why should I use Kontera?

Kontera’s ContentLink can be a nice source of additional revenue along with Adsense and other advertising programs you use, without taking any extra space on your web page. ContentLink is now my second biggest earner after AdSense and it has not affected my AdSense CTR so far. So if you wish to make money online with your web site, try out Kontera.

Can I use Kontera’s Contentlink and AdSense together?

Yes. AdSense now allows other contextual ads on the same page as long as they do not look the same as AdSense ads, so you don’t have to worry about violating AdSense TOS.

How can I earn more with Kontera?

Kontera works best with web sites that have a lot of textual content and traffic (that is why they have a requirement of 500,000 pageviews per month). The more pages your visitors view, the higher chance of them to view and click an ad.

Just like in AdSense, to earn more from Kontera you will need to increase your site traffic.

Qualifications needed to be accepted as a publisher

Inorder for your site to get accepted by Kontera, your site must

  • generate more than 500,000 page impressions per month
  • be content-rich with more than 50 words per page on the majority of the site
  • use English as the primary language

Even though ContentLink requires your site to have 500,000 page impressions per month to get accepted, I have seen sites with low traffic get accepted. Even this site got accepted without having 500,000 page impressions per month.

What to do after getting accepted by Kontera?

The first thing to do after getting accepted by Kontera is to insert their code on all pages of your site so that their servers can scan your content and serve the best matching ads. If you are using a WordPress blog, you will have to put the code in your theme’s footer.php.

During the first two weeks Kontera will conduct an optimization process on your site, so you may not earn so well during this period.

How do I increase my Kontera CTR?

To increase your CTR (Click Through Rate), you may want to change your Kontera’s link color to match your site’s link color.

You can change the link color in your Kontera’s ad codes. The line which controls link color is

var dc_AdLinkColor="#2277dd";

Change the above hex code to match your site’s link color.

How do I limit Kontera ContentLink ads to the main content?

When you first place Kontera’s ad code on your site, you will find ads placed all over your web page (sometimes even on your blog’s sidebar and headers). To control the placement of ContentLink ads on your web page you will need to use DIV tags.

When you apply them on your pages, ContentLink ads will appear only on the text that is between these tags.

Use the DIV tags in the following way

Text you want the ContentLink ads to appear on

You can use the DIV tags as many times as you would like on a single page.

How to restrict ContentLink ads on certain areas of a page?

If you would like to restrict ContentLink ads on certain areas, use the following Span filter tags

Text you don't want ContentLink ads to appear on

ContentLink Ad Formats

ContentLink Ad Formats

My Thoughts

Kontera is very easy to set up, all you have to do is place their code on all pages of your site and you are ready to go. The bad side is that Kontera shows earnings one day later. I also noticed that their code increases page load time. Though ContentLink Ads may not be relevant on the first few days, it will get more relevant as days go by.

If you wish to make money online with your web site, try out Kontera.

Have you tried out Kontera? Did it affect your Adsense CTR?

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